Its a useful read for marketers looking for innovative ways to approach business. Chan kim is one of the most influential business books ive ever read. How to create uncontested market space and make the competition irrelevant. Making your competition irrelevant with the blue ocean strategy. Blue ocean strategy is the most successful book on business masterplanning in recent years. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors.
It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. This is a workshop presentation developed by kb yip and ys lieu for a. Dont let the easy reading and instructive reallife examples, fool you this book is seriously researched, and its principles have been put to the test, and found working. Chan kims widelyacclaimed book, blue ocean strategy. Blue ocean strategy by w chan kim and renee maurborgne how to create uncontested market space and make the competition irrelevant the problem. Essay on blue ocean strategy a marketing book 1053. Blue ocean strategy introduces analytical tools to minimize risk. How to create uncontested market space and make the competition irrelevant by w. In a book that challenges everything you thought you knew about the requirements for strategic success, kim and mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Blue ocean strategy katharina niciejewska, dimitar. This book brings the best of those articles together all in one place. If you guessed it is red ocean strategy, youre right. It is getting a business to this crucial state that the book focuses on. Blue ocean strategy is a book published in 2005 and written by w.
The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. Summary of the first four chapters of the international bestseller blue ocean strategy. How to create uncontested market space and the make competition irrelevant 2005. Blue ocean strategy is explained and introduced in two chapters, creating blue oceans and analytical tools and frameworks. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Blue ocean strategy is a business book that covers how to beat the competition by not trying to beat the competition. Blue ocean strategy at frances insead business school 1468 words 6 pages.
Blue ocean strategy presents a proven analytical framework and. Here are my 5 best tools to find your own blue ocean strategy. Blue ocean strategy was written with the aim of challenging companies to create uncontested market space by executing a strategy that is both systematic and actionable. Made by group d of the minor global trendwatching 2015. More and more companies are competing for smaller and smaller profit margins. This is the holy grail that marketers have been seeking since we began thinking about product differentiation, market segmentation, positioning, and all the. Blue ocean strategy is a bad book, but it is not your usual bad book. Instead of brutally battling your competitors, this breathtakingly refreshing book argues that the best strategy is to carve out a new blue ocean where you can shine without raining on anyone elses success. Chan kim and renee mauborgne is not the breeziest read but it has some very interesting points for business owners.
Blue ocean strategy is a mustread for any aspiring entrepreneur or business marketerif you know someone who is trying to start their own business and is still trying to figure out where to start, this book has the potential to be an absolutely transformational gift for them. Blue ocean strategy can be found on amazon blue ocean strategy. Blue ocean strategy is referred to a market for a product where there is no competition or very less competition. This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. The authors were the first to coin the terms red ocean.
Value innovation strategy competes in an uncontested market space. Blue ocean strategy seminar strategizeblue offers seminars to understand the strategic logic behind blue ocean strategy and inspires participants to move to. This bibliography was generated on cite this for me on. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w. In their bestselling book, blue ocean strategy, authors w. Blue ocean strategy ist eine methode zur entwicklung dauerhaft profitabler geschaftsmodelle aus dem bereich des strategischen managements. Blue ocean strategy including examples and pdf download. Please use this display as a guideline and modify as needed. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Throughout the book they use the metaphor of red and blue oceans red oceans represent markets where competition is intense and bloody, while blue oceans are potential markets not yet served by. Pdf download blue ocean strategy free unquote books. Mauborgne and kim cite cirque du soleil as a prominent example of blue ocean strategy. Pdf bos workshop brochure for 2 days find, read and cite all the research you. View notes blue ocean strategies summary from mgmt 430 at university of washington.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. These citations may not conform precisely to your selected citation style. The hardcover of the blue ocean strategy, expanded edition. Chan kim and renee mauborgne in the indie business book club. Experts in blue ocean strategy, simon associates helps companies find new. All in all, blue ocean strategy is a book worth reading. List the factors the customer cares about, and current dimensions of competition. First published in 2005 then republished in 2015 with new information, it has. Yellow tail wines blue ocean strategy case study essay 1401 words 6 pages.
A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Video marketing workshop video production agency video marketing. A red ocean symbolizes blood in the water, where companies are competing by traditional means like price. Blue ocean strategy is the most successful book on business masterplanning. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. An introduction to blue ocean strategy mba knowledge base. A company will have more success, fewer risks, and increased profits in a blue ocean market. It is being published in a recordbreaking 46 languages and is a bestseller across five continents.
Highlighting 6 principles unique to blue ocean strategy and introducing a framework from which decisionmakers in any industry can work from, kim and mauborgne reveal that innovation can be achieved through analytical models as opposed to strokes of genius or luck. These are the sources and citations used to research marketing strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Over 4 million copies sold wall street journal and businessweek bestseller recognized as one of the most iconic and impactful strategy books ever written the global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continentsnow. Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy is a business book, and as such it is truly excellent, but the principles it is based on can actually apply to many aspects of life.
Creating blue ocean drivers for blue ocean what is blue ocean untapped market space demand creation opportunity for high profitability, higher growth competition is irrelevant accelerated technological advances. Blue ocean strategy a complete guide 2020 edition book summary. Pdf blue ocean strategy book pdf free download download. To explain blue ocean strategy one first needs to understand what its opposite is. The seminal book blue ocean strategy has sold over 4 million copies globally and is in print in 46 languages. This theory is backed up by a comprehensive study of 150 strategic plays in over 30 industries in the last century. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents. Introduction thesis statement the wine industry has over the years focused on producing highly priced products that have in turn slowed down the uptake of wines as compared to other alcoholic drinks. How to create uncontested market space and make the competition irrelevant, w. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. Even if you dont have your own business, blue ocean strategys creative. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place.
On the brink videos book us to speak bibliography press coverage video. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Blue ocean strategies summary blue ocean strategies a. How does your target audience communicate with one another, with organizations. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. How is your organization implementing digital initiatives. It is the authors contention that many companies could. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. You may or may not agree with the central philosophy, but you will be inspired. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability.
The strategy canvas provides a highly visual tool to help look at future options. In contrast, blue ocean strategy seeks to break the valuecost trade off by eliminating and reducing factors an industry competes on and raising and creating factors the industry has never offered. In this article you will learn how to make your competition irrelevant and have sales and profit. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Presented by group 12b chiranjib saha daniel kunzler meghna verma sharvin bhatt vikas singh 2. Chan kim, apart from being professors at the blue ocean strategy institute at insead school of business in france are also cofounders of the value innovation institute. What is the positioning chosen by your organization in each of its segment. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Reviewed by special k, etmg writer and blogger in their bestselling book, blue ocean strategy. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w.
In this book summary of blue ocean strategy, well outline the key concepts, tools and tips from the book to help you create uncontested market space and make your competition totally irrelevant. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market. First published in 2005, it was updated and expanded with fresh content in 2015. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies.
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